During a recent panel discussion, Getting Into Gaming: Building Ads For Immersive, Interactive Experiences, at ProgIO, industry experts from Roblox, Activision Blizzard, and Super Awesome offered valuable guidance to publishers and advertisers seeking success in gaming advertising.
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There are genuine MFA shoppers out there and that brands that advertise with MFAs may find enthusiastic audiences. However, there are limits to their enjoyment of ads. While some shoppers like advertising — and seek it out with online circulars and clicking on sites the industry calls MFAs — there’s…
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Generative AI innovations promise enhanced efficiency and improved customer service, but there are questions about whether AI, as it currently stands, can provide quality service to real people, including in developing ad creative and messaging that resonates with the right audiences.
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At PubForum Coronado, Jon Roberts told attendees don't be afraid to take risks and try new things. We see this through Roberts’ unique career journey and his assistance in shifting Dotdash Meredith to focus on improving user experience instead of bombarding users with ads.
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Made For Advertising (MFA) sites are becoming more of a problem for the ad tech industry as they increase in prevalence. Currently, MFA sites account for at least one in five online impressions, consuming 15% of global programmatic ad spend and generating 26% more carbon waste than legitimate publisher sites.
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We spoke with Deke Hooper, CEO of diDNA to delve deeper into the features and benefits of the SSP’s new offering, Viewify. We'll explore how this tool is reshaping how publishers implement and utilize ad tech while unraveling the broader implications for the advertising ecosystem.
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Attention metrics are gaining traction, but one fundamental aspect that continues to hold significant value for advertisers is viewability. While advertisers recognize the importance of capturing users' attention, ensuring their ads are viewable remains a top priority. vCPM provides a metric to measure the cost of viewable impressions, helping advertisers…
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For the past fifty years, the video industry used a dual revenue-stream model. This meant that TV networks and pay-TV operators shared the revenue consumers paid for subscriptions and the revenue generated from ads. Then the rise of Netflix’s ad-free platform birthed the streaming dynasty, opening a gamut of questions…
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Last week, Kroger's retail media operation announced the launch of an in-house self-service ad platform. The platform was designed to ease advertisers’ ability to activate, measure and optimize their campaigns and improve their customers' overall experience.
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In this current era — marked by a recession and a two-month break in Europe — Mike Richter is still working toward defining the next chapter in his book, but he is optimistic about what the future holds.
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