The Crucial Role of Data Collaboration in the Future of Advertising

Media companies that can accommodate advertisers' demands for private data collaboration stand to gain a significant market advantage. Data collaboration can boost revenues by attracting new advertisers, securing larger commitments from agencies and advertisers, and commanding premiums on ad products that leverage shared data.

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U.S. Ad Spend Projected To Increase in Q4 and 2024

2023 is poised to be a year of growth, and the horizon for 2024 appears even more promising. According to the latest industry insights from Madison and Wall's Brian Wieser, the U.S. ad industry is expected to witness a robust 5% increase, reaching a staggering $363 billion in revenue for…

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AI Is Changing Service in the Ad Business. But Will It Reimagine Service?

Generative AI innovations promise enhanced efficiency and improved customer service, but there are questions about whether AI, as it currently stands, can provide quality service to real people, including in developing ad creative and messaging that resonates with the right audiences. 

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Diverse Approaches to App Inventory for Enhanced User Insights

During a breakout session at AdMonsters Pub Forum Coronado Island, Joey Stern, Ad Systems Manager at TuneIn, led an exciting discussion during his session titled "Navigating Multi-Platform Madness: Unleashing Revenue Opportunities Within Complex Mobile Strategies." The session is one to highlight as it delved into the critical differences between Android…

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🌯 Networks 👀 Amazon + Nielsen Streaming Deal; Update: YouTube’s Made For Kids Debacle

Nielsen plans to integrate Amazon Prime's streaming data into its audience measurement tools starting on the premiere of Thursday Night Football. The deal has lead networks to express concerns that Amazon receives preferential treatment in data integration.

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Media Sustainability: What’s in it for Publishers?

Conventional thinking often looks at sustainability as an inconvenience, a mere compliance project, or even an additional cost center lacking in business benefits. However, media sustainability efforts can provide publishers with a unique opportunity to reduce operational risks, increase revenue profitably, and take the lead in the industry.

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What is Self-Sovereign Identity, and How Can it Revolutionize Data Collection and Targeting?

In an era where the digital realm permeates every facet of our lives, from online banking to social media interactions, preserving audiences’ digital identities has become paramount. Self-Sovereign Identitiy offers a potential solution.

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Leading the Way: Ops Leaders Share Predictions and Pain Points at PubForum

Leaders in the publishing space face a variety of challenges, some of which are universal regardless of which industry they hail from. At Publisher Forum Coronado Island, we gathered a group of these leaders to learn more about what opportunities they are looking forward to and what challenges they are…

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Data Monetization in the Era of ID Deprecation: Best Practices to Pivot and Evolve Your Data Strategy

When it comes to evolving data monetization, some publishers are blessed with substantial strong quality 1P signals, while others rely more heavily on cookie-based identity, with limited access to alternative identifiers. Given these diverse circumstances, there's no one-size-fits-all solution.

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Opinary’s First-Party Data Strategies: Building Audience Engagement and Publisher Success Through Meaningful Interactions

Cornelius Frey, Co-Founder and CEO of Opinary, outlines his company's approach to collecting and leveraging first-party data through interactive user engagement. That offers not only a solution to the challenges posed by the demise of third-party cookies but also holds the potential to reshape the future of digital advertising. 

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