As an industry, ad tech understands the importance of audience feedback. High-performing and relevant ads would not exist without the consumer’s input. The AdMonsters Playbook was born from that idea, and with the help of surveys, we gather and source data from our community. We wanted to hear how our…
Read More
The quality vs. revenue debate is occurring with greater frequency as publishers consider their options in the event of a recession. Will consumers cut back on subscriptions? Will advertisers reduce their ad spend? To help answer these questions, we surveyed publishers about the strategic decisions they are confronted with right…
Read More
During our Dec. 7, 2022 Webinar Replay, “The Future of Monetization”, AdMonsters spoke with Ram and Adam Sadur, Head of Programmatic, SmartNews. We chatted with them about the top monetization challenges facing mobile apps, how publishers are taking control of their monetization destiny, what to expect in 2023 and more.
Read More
Advertising scams have plagued the ad tech ecosystem for quite some time, but thanks to industry innovations many protections are now in place.
Read More
Undertone's High Impact Sound (aka Binaural Sound) provides an immersive, surround-sound experience within High Impact display ads. It's a 3D sound effect built into an ad, that is sure to capture the attention of any user who encounters it. But don't worry, this ad experience is not invasive. We spoke…
Read More
As we enter a new age of advertising, we want to better understand the impact of ad quality in direct deals as well as programmatic channels, as well as the workload of Rev Ops and Ad Ops teams. Specifically, do they have the tools they need to ensure the ads…
Read More
How are clickbait ads getting on sites? What is the impact of such ads on the user experience? The publisher’s brand reputation? To better understand the extent of the problem, we surveyed 148 publishers about their experiences with clickbait ads on their sites. A key goal is to understand why…
Read More
Domain spoofing is still a big problem on the open web, especially for highly-ranked sites that have done an excellent job at earning the trust of their audiences. And even though ads.txt was created to thwart bad actors from performing arbitrage, domain spoofing, clickjacking and ultimately messing with legit publishers'…
Read More
To get the scoop on the new and evolved Foundry, AdMonsters spoke with the company’s President, Kumaran Ramanathan, about the process of the name changes and acquisitions, how the company can help bridge the gap between the sales and marketing teams, and his advice on how the industry should move…
Read More
The FTC report, entitled “Bringing Dark Patterns to Light,” highlights how companies are using a deceptive design practice called dark patterns. The practice is becoming progressively sophisticated and it aims to trick consumers into buying products or unwillingly giving up their data.
Read More