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Decoder

What Are the 3 S’s of Programmatic Podcast Advertising?

Programmatic podcast advertising is gaining market share, and more and more publishers are interested in integrating it within their monetization strategy, dramatically increasing revenue generation.  Old-school hosting platforms cannot trade programmatically, but now these efficiency features are available on the platforms that seriously invested in ad tech from the early…

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How Can Ad Ops and New Media Players Eliminate Inefficiencies?

We are seeing a trend of ad monetization driven by manual ad ops processes bleeding into various industries. Many ad ops processes utilized by new media players, including retail media networks, CTV, and streaming companies, are adaptations of legacy processes and workflows used by long-standing publishing and media brands.

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What Is IAB Tech Lab’s ‘Green Initiative’?

The IAB Tech Lab has committed to publishing programmatic best practices alongside their quantified carbon impact from sustainability vendors like Scope3 and Cedara.IO, who are part of the working group. To educate the industry, we will publish benchmarks using existing data on supply paths. In the future, we will update…

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What Is Identity Resolution, And How Does It Impact Publishers?

Identity resolution is recognizing a unique user — regardless of channel or device — to create a persistent and privacy compliant unified profile. Identity resolution often happens in real-time, when a person visits a website or app to enable targeting or personalization. However, identity resolution can also occur in an…

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What Are Accelerated Mobile Pages (AMP)?

Two seconds — this is the average attention span of visitors on a web page, and if the page doesn’t load within this time, readers start bouncing off. Increased page load time will turn into an increased bounce rate and decreased ad revenue, which is bad news for publishers. To tackle…

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What Is Decoder and Why Are These the 6 Best of 2022?

In 2022, we covered topics ranging the spectrum of privacy regulations, retail media networks and the most efficient ways to create unique identifiers for consumers. Let’s look back on the hot topics and the most Googled terms that kept the industry buzzing this year. 

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What is IAB’s Multi-State Privacy Agreement (MSPA)?

Another day, another way for the ad tech alphabet soup plot to thicken. But this time, it seems to be a step in the right direction towards unifying compliance across state privacy laws called the Multi-State Privacy Agreement (MSPA). As of late, IAB and the IAB Tech Lab is committed to encouraging…

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