This Q&A with Andrey Kazakov, VP of Demand & Non-Gaming at AppLovin, delves into understanding how app marketers can think beyond the traditional channel mix for non-gaming apps, the undeniable significance of mobile in performance marketing, and the revolutionary role of AI in shaping the future of mobile advertising.
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We spoke with Jack Smith, Chief Product Officer at DoubleVerify, to assess how the industry assesses the damage of MFA websites. According to the ANA, these sites were often the worst of the worst, rife with disinformation, conspiracy theories, and spammy links.
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Artificial intelligence has revolutionized how we interact with social media, however, it raises critical ethical concerns. Here are a few tangible ways we can create solutions to ethical dilemmas.
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During iHeartMedia's AudioCon 2023, Conal Byrne, CEO of iHeartMedia Digital Audio Group, sat down with author and podcaster Malcolm Gladwell to examine this growing consumer marketing disconnect. They discussed the results of a Morning Consult and Advertiser Perceptions study that examines the growing divide between consumer values and behaviors and…
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Is In-Housing dead? It's probably not. But voices around the digital media industry have been telling us how businesses approach in-housing is changing.
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The recent decision by Google's GA4 to deprecate numerous attribution models, nudging marketers toward Data-Driven Attribution (DDA), has sparked considerable debate in the advertising community. While the crux of the matter is the black-box nature of DDA — we're unsure of its internal workings — a more profound issue lies…
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Generative AI innovations promise enhanced efficiency and improved customer service, but there are questions about whether AI, as it currently stands, can provide quality service to real people, including in developing ad creative and messaging that resonates with the right audiences.
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Too many brands have only cast their focus inward when it comes to sustainability, diversity and inclusion, and purpose. And that's a massive missed opportunity. Purpose-driven organizations grow three times faster, on average, than non-purpose-driven ones, and 82 percent of consumers are making purchase decisions with purpose in mind. Today, tying…
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To reduce carbon footprint effectively, businesses need first to measure their carbon impact as it stands. There are several solutions to measure your company’s carbon footprint, just as many companies offer these kinds of solutions. When considering your impact on events, many of these carbon costs are costs you don’t…
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Digital audio advertising has evolved from a niche space into a booming marketplace. And yet, it remains an underutilized channel for marketers, ripe with opportunities to reach engaged audiences in an almost unlimited range of environments. As digital audio matures, stakeholders proactively address risks, making it a vital choice for brands…
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