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Last Stand for Google’s “Last Look:” What’s Next?

In an end-of-week post, AdExchanger reported this afternoon that Google had abandoned its “last-look” practice in exchange bidding. The old Google last-look advantage allows AdX the chance to outbid whichever demand source would have otherwise won in a programmatic auction, prior to sending a request to Google’s ad server. Famously,…

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The Duopoly Dominates, But For How Long?

The latest eMarketer estimates on US digital advertising are out and, yeah, there’s some stuff to grimace about. The infamous duopoly is expected to rake in more than 50% of US display spend (desktop and mobile) in 2017.According to eMarketer, Facebook will grab 39.1% of the display market in 2017,…

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#OPSPOV: So Ad Blockers Are Selling Ads Now?

You don't have to be following the DMEXCO conference in Cologne, Germany, to have heard the biggest story/scandal. EyeO GmbH – the parent company of everyone's favorite ad blocker, AdBlock Plus (ABP) – decided the event was a prime time to announce the launch of its new exchange for replacing…

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#OPSPOV: Header Bidding’s Not Dead… Yet

All right, everyone – it was fun while it lasted, but it’s time to admit the party’s over. Like the cops shutting down a suburban rager, Google has shown up to end all of our header bidding fun by opening up Dynamic Allocation to those filthy third-party demand sources. So…

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#OPSPOV: Flash in Freefall

Quick update: although Flash-based creatives are greyed out on Firefox, they are still registering as impressions. Also, some agencies are asking advertisers to disinclude Firefox browsers from their campaigns. According to NetMarketShare, Firefox has a12% share of desktop browsers.  Facebook head of security Alex Stamos grabbed a lot of attention this…

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